Privacy policy

Last updated: June 2026

Alvarado Street Bakery operates this store and website in order to provide you, the customer, with a curated shopping experience (the 'Services'). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

'Personal information' refers to information that identifies or can reasonably be linked to you. We may collect or process the following categories, depending on how you interact with the Services:

•       Contact details including your name, address, billing address, shipping address, phone number, and email address.

•       Financial information including credit card, debit card, financial account numbers, payment card information, transaction details, and payment confirmation.

•       Account information including your username, password, security questions, preferences and settings.

•       Transaction information including the items you view, put in your cart, or purchase, return, exchange or cancel.

•       Communications with us including information you include in customer support inquiries.

•       Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

•       Usage information including information regarding your interaction with the Services, including how and when you navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

•       Directly from you, including when you create an account, visit or use the Services, communicate with us, subscribe to our email list, or otherwise provide us with your personal information.

•       Automatically through the Services, including from your device when you visit our websites, and through the use of cookies and similar technologies.

•       From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

•       From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. 

  We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account, create and manage your account, arrange for shipping, facilitate returns and exchanges, and create a customized shopping experience for you.

• Marketing and Advertising. 

  We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements based on your activity on the Services.

  We may send you periodic email newsletters and promotional offers if you have subscribed to receive them. You may unsubscribe at any time using the link in any marketing email.

• Security and Fraud Prevention. 

  We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent or illegal activity, and to secure our services.

• Communicating with You. 

  We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

• Legal Reasons. 

  We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in litigation, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

•       With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

•       With our third-party fulfillment partner (Smart Warehousing) for the purpose of processing and delivering your orders. Smart Warehousing receives your name and shipping address for each order.

•       With business and marketing partners to provide marketing services and advertise to you. You may opt out of targeted advertising at alvaradostreetbakery.com/pages/data-sharing-opt-out.

•       When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as through your use of social media widgets.

•       With our affiliates or otherwise within our corporate group.

•       In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce our terms of service, and to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information, check out the Shopify Consumer Privacy Policy. You may also exercise certain rights with respect to your personal information at the Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of their content.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we 'share' or 'sell' (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee 'perfect security.' We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We use cookies and similar tracking technologies on our website to enable core functionality, remember your preferences, and analyze traffic. You can control cookies through your browser settings.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

•       Right to Access / Know: You may request access to personal information we hold about you.

•       Right to Delete: You may request that we delete personal information we maintain about you.

•       Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

•       Right of Portability: You may request a copy of the personal information we hold about you and to request transfer to a third party, in certain circumstances.

•       Right to Opt out of Sale or Sharing for Targeted Advertising: You may opt out at alvaradostreetbakery.com/pages/data-sharing-opt-out. We honor the Global Privacy Control (GPC) opt-out preference signal.

•       Managing Communication Preferences: You may opt out of promotional emails at any time using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.

You may exercise any of these rights by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the 'Last updated' date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Alvarado Street Bakery
support@alvaradostreetbakery.com
2225 S McDowell Blvd Ext, Petaluma, CA 94954